Another Cup | Rae Tran from Karmic Circle Coffee Trading in Vietnam Ep. 17
Update: 2025-06-17
Description
Takeaways
- Rae Tran aims to uplift the quality of Vietnamese coffee.
- Karmic Circle Coffee Trading focuses on quality rather than quantity.
- Innovative processing methods are being introduced in Vietnam.
- The US market is diverse and seeks unique coffee offerings.
- Rae credits Miguel from Paradise for his mentorship.
- Vietnam is experiencing a mini Renaissance in specialty coffee.
- The company imports between three and five tons of coffee annually.
- Pre-orders help minimize risks for small operations.
- Instagram is the best way for roasters to connect with Karmic Circle.
- The current political climate poses challenges for coffee importers.
Part of The Exchange Coffee Podcasting Network
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